An experiential collaboration between Brooklyn businesses that are leading their respective categories. Stimulating the senses and honoring the city they love by tapping into intimate memories and a unique heritage.
Mark Iacono, the Brooklyn-born chef and owner of iconic Lucali, has devoted his life to creating the perfect pizza. The Joya team got to know the Lucali ethos and origin story. Mark grew up in Carroll Gardens, revealed stories about neighborhood kids and his grandfather’s favorite coffee drink, the smells associated with those.
Through novel scent creations that involve both fragrance and flavor raw materials, Joya evokes a beautiful New York and Italian-American history with a chef that shares the company’s passion for capturing moments and stimulating the senses, our aliveness.
ERBE E AROMI
So fresh, so clean: Fragrant basil, heirloom tomato and pinches of oregano, rosemary and thyme are invigorating, crisp, green.