Founder and CCO Lisa Stelly doesn’t subscribe to the traditional definition of “fancy” (even as she incorporates cheeky nods to it with her sprinkle blends), and she sure as hell doesn’t fit the fancy mold.“Fancy doesn’t mean better than you or prettier or unattainable or expensive,” said Stelly. “Fancy really is just a feeling for me. I describe it as the feeling of when you’re in your car and you’re listening to Beyoncé, it’s a sunny day and the window’s down. You've got sunglasses on and you’re having a really good skin day. You catch a glimpse of yourself in the rearview mirror and you’re like, ‘Damn, I am that b*tch.”For Stelly, a single mom of three girls who has been open about her struggles with postpartum depression and anxiety, getting to a place where she is living that truth for herself has been all about finding confidence and self-love — and she doesn’t sugarcoat the messy journey it took to get there.