Supernatural makes cleaned-up versions of your favorite sprinkles, food colors and more. We use colors from plants, responsibly sourced and GMO-free sugar and oils, and other healthier choices to create baking products that are vibrant, vegan, allergy-friendly and safe for all your friends (including furry ones). We like to think of ourselves as an edible art supplies company, and we're on a mission to help creative chefs shine. Supernatural was founded in 2017, is based in NYC, and is female founded and led.